Tuesday, August 12, 2008

why style force




Hi Guys

Ever wonder how and why some people make it big in the fashion and beauty industry? You might say they are lucky and I would disagree with you a little on that note.

Some people see opportunities and make things happen and others let things happen. What do you think the outcomes would be?

Well, here's an opportunity for you. Weather you would just like to be at the forefront of what's happening in the modelling & fashion industry or if you see your future heading in that direction, then you better read up & read carefully.

Style force is your chance to see and be seen. Its literally Port Elizabeth's biggest event of the year, and if you miss any part of it, believe me - you'll be missing out on a big part of your fashion education!

Many big name models have started out on the ramps of Style force, previously known as Images or The Look 2000. The competition does so because it looks for the potential that the successful model agencies look for in a model that can make it big.

Its a fashion forward event which allows all those who take part to express themselves through their own individual style. The NMMU design students get involved by showcasing their 3rd year ranges on the models fighting it out to be the last one stomping up that ramp. There's a section called the Young Designer awards, sponsored by Smirnoff Storm, which is the pinnacle of creativity. In this section, all designer students have to take part in a Free Creative Show, which is just that... Freedom to Create whatever you want (within a budget). What they put on stage is outrageous! (In a fabulous way) Then out of the bunch of students showcasing, they get whittled down to about 26 students who will take part in the Smirnoff Storm YDC Fashion Challenge. Its great fun!

So, why all of this info? Well the clothing needs to be shown off, so who better than the models auditioning for the title of the 2008 Style Force Fashion EXTRAVAGANZA!

Here's how it goes. On the 29 Aug, we have an audition for models (male & female) to be part of the Gala Event. After the Auditions are wrapped up, the Free Creative Fashion Show / Challenge takes place to get the designers for the YDC section of style force.

Then we have a process of elimination with the models which involves a fashion show and then an announcement of who goes through to the final.

Then the fun starts.

Models experience what it would be like being part of a huge production! The show is never redone, you never know what to expect from a spectators point of view.

At the gala event the top models get chosen & the top designers. A prize giving happens and then the glorified after party!

Then throughout the year the models get involved in various in house promotions of their various sponsored. Get invited to the best parties / events. They are also on the most wanted lists of top agencies locally and nationally as they are well promoted. Those who take part in style force have a future riddled with success just waiting for them to crack it wide open.

It's not a matter of who wins it, but who gets involved in it. Weather it be on a competitive front or just as a socialite, this is one event to be added to everyone's to do list. If you aren't convinced by now, you must be reading the wrong blog.

Friday, August 8, 2008

Important Dates To Remember

29 August Model Hunt Auditions
@ NMMU North Campus Auditorium (Old Tech)

10 Sept Semi Final Model Challenge

10 Oct FINAL GALA EVENT

Keep your eye on the Weekend Post for info on all the happenings

By Barbara Robertson

CALLING all glamour and fashion fans – get ready for Style Force 2008. Whether you fancy your chances of being a top model or are trying to break into the modelling world, Style Force may very well be your gateway to the modelling world.

The Eastern Cape is a haven of talent and Style Force is the hottest model and designer competition in the region. But more than just a model showcase, it’s a joint fashion- driven initiative between Weekend Post and Nelson Mandela Metropolitan University (NMMU) – under the auspices of the Fuchs Trust and Foschini – to promote new talent.Besides discovering untapped model talent, Style Force promotes fledgling designers through the Smirnoff Storm Young Designers’ Collection and showcases the work of NMMU’s third-year graduate designers.

This year’s young designers’ collection will also focus on a menswear collection.The funky Style Force competition also helps create job opportunities through its social responsibility initiative with crafters trained through learnership programmes at the PE College of Art and Design.First up for would-be models wanting to star in the Style Force fashion and model extravaganza – on October 10 – is to attend the model auditions on August 29.They can also make the most of the other glamorous catwalk opportunities offered by Style Force.

Winners will receive fantastic prizes and great opportunities designed to get their fashion dreams off to a great start. Among the top prizes for the winning models is R5000 from Weekend Post (top guy, top girl), plus a bucket load of other fantastic goodies.The competition is open to single young women between 18 and 24, and single guys 18 to 25. Watch Weekend Post for information on prizes, further details and all the Style Force fashion buzz!

Click on the Style Force link on The Herald website www.TheHerald.co.za for details and a registration form. Complete the registration form and bring it along with you to the Style Force auditions at the NMMU North Campus, Summerstrand (the former Technikon, off Admiralty Way), at the Goldfields Auditorium. You can also collect your registration form at the auditions where you will also receive your contestant number. The Style Force auditions will be followed by a foot stomping presentation of Free Creative designs from 55 NMMU first, second and third-year student designers who will be narrowed down to 26 to participate in the Smirnoff Storm Young Designers' Collections (SSYDC) to the sponsor's design brief "Clearly Sharp. Clearly Smirnoff". For the first time the exciting SSYDC competition will include a menswear collection.

Auditions take place on August 29 from 3pm until 5.30pm. A team of judges, all student designers and industry insiders, will narrow the field down to 15 guys and 20 girls who will be announced directly afterwards.Come along and show off your fashion style and strut your stuff for a place in the fab finals.

Remember to follow the first rule of fashion ... It’s not what you wear – but how you wear it!